other services
Develop Your Team—Training
Next Steps Marketing offers a one-day intensive training for Subscription and Newsstand Marketing—The Next Steps Marketing BootCamp. Please if you’d like to find out if this is right for you.
Maximize Newsstand—Analysis
Cover Analysis: Using Past Data to Improve Your Future: Puts together the statistical historical certainty of how well your cover sold with the magic of what makes a good cover. Looks at factors including seasonality, top cover lines, top graphics, and colors.
Online Cover Testing: Check out our How To Guide for a hands-on primer.
Make Better Decisions—Reports
Any reports we can create for you, we also can teach you to maintain. Check out our resources page for free report templates.
Top 5 Audience Marketing Dashboard Training: We’ll set up the report to your specs, and teach you how to interpret and maintain key audience marketing metrics.
Source Analysis: We’ll take a look at each source of new and renewing business and measure it against competing sources from both a quantity and profitability standpoint. We are happy to set up the source analysis for you and teach you how to maintain it afterwards.
Single Copy Sales Report: This is a channel-by-channel view, complete with your covers for reference above each issue and promotions information. We will set it up for you and teach you how to maintain it and interpret the data.
Financial Analysis: We use the above tools and additional metrics and reports to give you a greater understanding of the financial impact and implications of your promotion and channel mix.
Get the Best Deal—Contracts
Requests for Proposals (RFP) for vendors—online, subscriptions, newsstand
Contract Negotiation and Review—online, subscriptions, newsstand
Stay Ahead of the Game—Strategy
Online Marketing Strategy: the Complete Review. We take a look at your current efforts online, your competitors’ efforts, and create a recommended test promotion program based on best practices.
Feasibility Study for Entering a Market: Includes competitive analysis, SWOT, and 3-5 year budget with recommendations.
Attract and Keep Customers—Creative
Attract and Keep Customers: Creative Online Promotions—HTML and text ads, widgets, content eblasts, gift campaigns, Twitter & Facebook campaigns, community campaigns, landing pages and forms—build and engage your audience.
Print Promotions: Direct mail, gift programs, insert cards, space ads, package programs, event flyers, renewal and billing series, newsstand authorization flyers, telemarketing scripts
Play Well with Others—Partnerships
Strategic Alliances are a great way to get your marketing initiatives off the ground and can do a great deal to ensure that key groups of potential customers keep your brand front and center. That's the good news. They can also take a great deal of time and effort on your part. We'll work with you to develop win-win partnerships and programs. We understand that diplomacy, project management and right fit are the key attributes to any successful joint venture.
We'll work with you to develop win-win partnerships and programs. We understand diplomacy and project management and right fit are the key attributes to any successful joint venture.
The above is a partial listing of additional services that we offer our clients. If you have an interest in one of these or would like to find out if we offer a specific service not listed here please email for more information.
