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I was recently involved in a city-wide campaign orchestrated by San Francisco Transit Riders that got the attention of 30+ media outlets, and may have changed our politician’s relationship to our local public transit, affectionately, if generically, called Muni. We could not have done this without Twitter, our supporter, our advocate, our viral marketing friend. Please use the steps outlined below to help build your own  public outreach campaign primarily with social media and volunteers.