We recently looked at an Adobe study of mobile marketing practices in the US and beyond, and App Annie’s Q1 2015 App Engagement Insights and how they can inform our marketing decisions. We’ve pulled out a few key items and six important graphs to highlight what’s happening in today’s mobile world.
Read MorePeter Kafka of Re/code noted recently, “46 of the 50 top-grossing apps in the Apple App Store are free and supported by in-app purchases, functionality or content that can be purchased from within the app. This number has been growing over time, and none of the Top 10 apps (by total gross) are charged for upfront.”
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