The desktop vs. mobile email divide has been plaguing email marketing since PDAs made it possible to read email on the go. On the one hand, every year sees increasing mobile opens with many marketers now reporting 50+% of all emails regularly opened on a mobile device – check your stats!
Read MoreIf you’ve been reading our blogs over the last year, you no doubt have got a good idea that we believe the explosion in the adoption of mobile means existing online business models – which were primarily developed for the desktop – are rapidly approaching their end.
Read MoreAs if there was any doubt, there is no clearer harbinger that we've reached and surpassed the mobile tipping point than Google’s latest mobile-friendly algorithm release. Starting in April 2015, the Google Search Engine prioritizes mobile-friendly sites for searches conducted on a mobile device.
Read MoreWe recently looked at an Adobe study of mobile marketing practices in the US and beyond, and App Annie’s Q1 2015 App Engagement Insights and how they can inform our marketing decisions. We’ve pulled out a few key items and six important graphs to highlight what’s happening in today’s mobile world.
Read MoreThe increasing penetration of smartphones (and to some degree tablets) in the US market means that now, more than ever, your next customer is just one click away – from placing an order ORabandoning your cart. You can increase your chances of success by incorporating “one-click” type ordering options on your order pages. Here are a couple of ways you can do it.
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