The desktop vs. mobile email divide has been plaguing email marketing since PDAs made it possible to read email on the go. On the one hand, every year sees increasing mobile opens with many marketers now reporting 50+% of all emails regularly opened on a mobile device – check your stats!
Read MoreIf you’ve been reading our blogs over the last year, you no doubt have got a good idea that we believe the explosion in the adoption of mobile means existing online business models – which were primarily developed for the desktop – are rapidly approaching their end.
Read MoreThe increasing penetration of smartphones (and to some degree tablets) in the US market means that now, more than ever, your next customer is just one click away – from placing an order ORabandoning your cart. You can increase your chances of success by incorporating “one-click” type ordering options on your order pages. Here are a couple of ways you can do it.
Read MoreIn my last blog, I showed you how both retailers and customers benefit from the convergence of user need and seller solutions during the Holiday Season.
Read MoreIt’s a mantra of email marketing that relevance is the key attribute to getting your emails opened by your recipients. Unlike many of the shiny new objects or truisms that seem to arise every day, this particular mantra is true. Your email messages and promotions must be perceived as useful, or at least applicable, to your recipients to avoid having your messages marked as spam, deleted without being opened or having your recipients unsubscribe from them completely.
Read MoreI confess. I’m a list junkie. Show me a “Top 10” or “25 Things To Do” and I’m hooked. So I thought I’d provide my own list of 41 things I have found to be true about email marketing.
Read MoreThe CAN-SPAM Act of 2003 set the U.S. Federal standards for the transmission of commercial email messages, including giving recipients the right to opt-out. That may seem like old news but if you haven’t taken a serious look at how you handle email opt-outs consider that email marketers have developed a variety of approaches for carrying out this simple function over the last 10+ years. It may be time for an overhaul.
Read MoreIn September, Google made changes to their very popular Gmail service so that messages now appear in three distinct categories within their inbox—primary, social, and promotions. Users can also add two additional categories, updates and forums from a provided menu.
Read MoreMost of us who do any kind of regular commercial email communication – whether it be selling a product or service or strictly content-based (like an e-newsletter or digital edition alert) – know that those 45 – 90 character subject headers have the greatest impact on whether or not your email actually gets opened.
Read MoreSince confession is good for the soul, first admit that you have done it. What? I’m referring to sending out an email that wasn’t quite as ready to go as you thought it was when you tested it. Of course, the minute you send it out you immediately find out that your well-baked email actually wasn’t.
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