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Posts tagged Lead Generation
This just in. One Audience Development strategy doesn't fit all.

Henry Ford used to say “People can have the Model T in any color – so long as it’s black”. This ‘one size fits all’ approach is pretty much how most websites treat their traffic. And just like automobiles moved from black to “many colors available” options, it’s time that marketers implement targeted approaches for the various sources of website visits.

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Mike PopalardoLead Generation, Social Media, Engagement, Website Traffic, Google Analytics, Organic Search, Direct Traffic, Audience Development, Audience Development StrategyComment
Gmail Changes Impact Email Marketers

In September, Google made changes to their very popular Gmail service so that messages now appear in three distinct categories within their inbox—primary, social, and promotions. Users can also add two additional categories, updates and forums from a provided menu.

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Lisa Smithdigital content, digital, Lead Generation, daily deals, Google, marketing, build audience, retention, optimize email, convert customers, maximize retention, hold onto your customers, audience, email, email subscribers, email program, standard email, subject line, email marketing, open-rate, enewsletter, coupons, drive sales, Gmail, email provider, constant contact, topica, Mail Chimp, mailchimpComment
The Power of an “OOPS!” Email

Since confession is good for the soul, first admit that you have done it. What? I’m referring to sending out an email that wasn’t quite as ready to go as you thought it was when you tested it. Of course, the minute you send it out you immediately find out that your well-baked email actually wasn’t.

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Mike PopalardoLead Generation, marketing, testing, test, prospect, optimize email, email, email subscribers, email program, standard email, subject line, subscription developmentComment