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Gmail Changes Impact Email Marketers

In September, Google made changes to their very popular Gmail service so that messages now appear in three distinct categories within their inbox—primary, social, and promotions. Users can also add two additional categories, updates and forums from a provided menu.

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Lisa Smithdigital content, digital, Lead Generation, daily deals, Google, marketing, build audience, retention, optimize email, convert customers, maximize retention, hold onto your customers, audience, email, email subscribers, email program, standard email, subject line, email marketing, open-rate, enewsletter, coupons, drive sales, Gmail, email provider, constant contact, topica, Mail Chimp, mailchimpComment