In September, Google made changes to their very popular Gmail service so that messages now appear in three distinct categories within their inbox—primary, social, and promotions. Users can also add two additional categories, updates and forums from a provided menu.
Read MoreMost of us who do any kind of regular commercial email communication – whether it be selling a product or service or strictly content-based (like an e-newsletter or digital edition alert) – know that those 45 – 90 character subject headers have the greatest impact on whether or not your email actually gets opened.
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