I confess. I’m a list junkie. Show me a “Top 10” or “25 Things To Do” and I’m hooked. So I thought I’d provide my own list of 41 things I have found to be true about email marketing.
Read MoreIn September, Google made changes to their very popular Gmail service so that messages now appear in three distinct categories within their inbox—primary, social, and promotions. Users can also add two additional categories, updates and forums from a provided menu.
Read MoreMost of us who do any kind of regular commercial email communication – whether it be selling a product or service or strictly content-based (like an e-newsletter or digital edition alert) – know that those 45 – 90 character subject headers have the greatest impact on whether or not your email actually gets opened.
Read MoreSince confession is good for the soul, first admit that you have done it. What? I’m referring to sending out an email that wasn’t quite as ready to go as you thought it was when you tested it. Of course, the minute you send it out you immediately find out that your well-baked email actually wasn’t.
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