email opt-out

41 Tips For Better Email Marketing Results

I confess. I’m a list junkie. Show me a “Top 10” or “25 Things To Do” and I’m hooked. So I thought I’d provide my own list of 41 things I have found to be true about email marketing.

Mike PopalardoMay 22, 2014Lead Generation, Inbound Marketing, B2B, in-bound marketing, list management, email body, email, subject line, email marketing, Gmail, Audience Development, email opt-outComment

9 Ways to Let Go: Email Opt Outs

The CAN-SPAM Act of 2003 set the U.S. Federal standards for the transmission of commercial email messages, including giving recipients the right to opt-out. That may seem like old news but if you haven’t taken a serious look at how you handle email opt-outs consider that email marketers have developed a variety of approaches for carrying out this simple function over the last 10+ years. It may be time for an overhaul.

Mike PopalardoApril 22, 2014email, email marketing, email opt-out, opt-out, unsubscribe, spamComment

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