Audience Development

41 Tips For Better Email Marketing Results

I confess. I’m a list junkie. Show me a “Top 10” or “25 Things To Do” and I’m hooked. So I thought I’d provide my own list of 41 things I have found to be true about email marketing.

Mike PopalardoMay 22, 2014Lead Generation, Inbound Marketing, B2B, in-bound marketing, list management, email body, email, subject line, email marketing, Gmail, Audience Development, email opt-outComment

This just in. One Audience Development strategy doesn't fit all.

Henry Ford used to say “People can have the Model T in any color – so long as it’s black”. This ‘one size fits all’ approach is pretty much how most websites treat their traffic. And just like automobiles moved from black to “many colors available” options, it’s time that marketers implement targeted approaches for the various sources of website visits.

Mike PopalardoApril 7, 2014Lead Generation, Social Media, Engagement, Website Traffic, Google Analytics, Organic Search, Direct Traffic, Audience Development, Audience Development StrategyComment

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