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Gmail Changes Impact Email Marketers

In September, Google made changes to their very popular Gmail service so that messages now appear in three distinct categories within their inbox—primary, social, and promotions. Users can also add two additional categories, updates and forums from a provided menu.

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Lisa Smithdigital content, digital, Lead Generation, daily deals, Google, marketing, build audience, retention, optimize email, convert customers, maximize retention, hold onto your customers, audience, email, email subscribers, email program, standard email, subject line, email marketing, open-rate, enewsletter, coupons, drive sales, Gmail, email provider, constant contact, topica, Mail Chimp, mailchimpComment
REMAG: Rewards Consumers Who Recycle

A win for consumers, the local community, and the environment, REMAG, a program that rewards consumers when they recycle, launched worldwide yesterday at SuperMax supermarkets in Puerto Rico.  The program helps address the increasing demand for recycling and counters the lack of accessible alternatives to recycling on the island while incentivizing participation and offering a new fundraising strategy for schools and/or charities. 

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Lisa Smithcoupons, drive sales, recycling, recycled paper, better paper, better paper project, remag, green, environment, green america, puerto rico, supermax, nonprofit, nonprofit donations, nonprofit rewards, nonprofit funding strategy, triple bottom line, interactive kiosks, drive donations Comment