The desktop vs. mobile email divide has been plaguing email marketing since PDAs made it possible to read email on the go. On the one hand, every year sees increasing mobile opens with many marketers now reporting 50+% of all emails regularly opened on a mobile device – check your stats!
Read MoreAs if there was any doubt, there is no clearer harbinger that we've reached and surpassed the mobile tipping point than Google’s latest mobile-friendly algorithm release. Starting in April 2015, the Google Search Engine prioritizes mobile-friendly sites for searches conducted on a mobile device.
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