The desktop vs. mobile email divide has been plaguing email marketing since PDAs made it possible to read email on the go. On the one hand, every year sees increasing mobile opens with many marketers now reporting 50+% of all emails regularly opened on a mobile device – check your stats!
Read MoreWe are excited by the possibilities of the government using text (SMS) to communicate with its residents. There are lots of success stories to pull from, where government departments have used text (or SMS) to alert citizens, keep people informed, or remind folks of meetings. Ponder some of the success stories below:
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