In my last blog, I showed you how both retailers and customers benefit from the convergence of user need and seller solutions during the Holiday Season.
Read MoreIt’s a mantra of email marketing that relevance is the key attribute to getting your emails opened by your recipients. Unlike many of the shiny new objects or truisms that seem to arise every day, this particular mantra is true. Your email messages and promotions must be perceived as useful, or at least applicable, to your recipients to avoid having your messages marked as spam, deleted without being opened or having your recipients unsubscribe from them completely.
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