I recently put forward the “hypothesis” that one of the reasons we aren’t seeing a lot of paid transactional activity from mobile devices (especially smartphones) is that it’s just too complicated to do it.
Read MoreThe increasing penetration of smartphones (and to some degree tablets) in the US market means that now, more than ever, your next customer is just one click away – from placing an order ORabandoning your cart. You can increase your chances of success by incorporating “one-click” type ordering options on your order pages. Here are a couple of ways you can do it.
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